The game of negotiating is a delicate balance between give and take...

The game of negotiating is a delicate balance between give and take, or “reach" and "withdraw.” This concept is a powerful tool not just in sales but also in managing all of our interpersonal relationships.

Let’s say you like someone a lot and wish to date them. If you keep "reaching" for them by constantly trying contacting them, they are are going to loose interest in you quickly. By interrupting the vital balance of "reach" and "withdraw" you’re not giving them a chance to meet you half way.

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